Our Purpose is to help you gain Sustainable Business Advantage

In a world of technological parity and information exchange between customers and consumers at the speed of thought, companies and brands are pushed towards commoditization at an ever-increasing pace. Pricing rather than meaningful innovation becomes the often-used tool to drive top lines whereas at the same time the bottom line is under constant threat. Breaking free of this trap from within is almost impossible or ruinously expensive or risky. The only solution lies in shifting context from within to without; shifting from the present method of creating strategy to a new yet simple way of dramatically altering the game plan, without necessarily causing massive and corresponding shifts in the present state of manufacturing, marketing or distribution. This is what we offer. We are Doing Think - Context Engineers.