Some Brands We AdmireSome BRANDS WE ADMIRE

Apple Iphone

Apple started with their philosophy that any new product is not merely an improvement on the previous one with more and better feature. A new Apple product must be life changing for its users, therefore changing the focus to the people who will use their product.

Using the human hand as the inspiration, Apple presented to the world what the media stated as "not just selling a phone…selling us the future - mobile, broadband-connected and ubiquitous. This isn't the next computer, this is the next home for the mind.'"

Apple built the iPhone to evolve by listening to people. They tell you what they want next, often creating it themselves.

So the apps store has a new app for every new need - keeping the iPhone ahead of the curve and coveted.