The Body Shop
In an era when scientific claims and methodologies had taken over the beauty business,
Body shop launched its products against animal testing and ‘natural’ appealing to
women who want beauty but not beauty at all costs.
Middle class women with a conscience, who are bothered about the world around as
much as themselves.
Women who believe in doing what's good for them rather than what must be done.
The Body shop products/ store/ packaging/communication/ web site itself became an
experience and a testimony to what it stood for - and what its customers stood for.
'Know your mind. Love your body.