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Premium Ice Cream In India:

While people who tried the Brand thought the product to be great and the flavours to be terrific , trial rates were low. Also, since it was only sold through its own parlours, one had to make the specific effort of going there.

Identified Families as the biggest eaters of ice cream. It can be the sweet ending to a meal; a treat; a celebration – or just an excuse to hang out together.

Reengineering around this core group - we Introduced Home Consumption –single flavour tubs as well as multi flavour tubs, to break down barriers of effort and distance.

Rationalized scoop size and entry price. Plus introduced options that allowed one to try its unique flavours – Multi scoop; family scoop of 4.

And, made the parlours more friendly and welcoming.